Radio: Economy of Thoughts Leads to Boring Radio

Beginning today...

....you won't hear liner cards read on the Johnny Rabbitt Junior Show - the Rabbitt Reunion.

After careful consideration of the radio station listener and great pain in thought, it has become obvious...I'll forego the reading of the liner cards in the studio. Maybe I'll read some out in the lobby of the station away from the microphone, but it is more than obvious that there is NO need to tell you - the listener - what we are trying to impart. That part is obvious when we play these great records.

It's also obvious when I open up the microphone that I love my job. My job is to make the station interesting, as fun as possible, and do things that MAKE you WANT to LISTEN.

And I'm better than a liner jock. If I was just a liner jock, there are lots of radio stations where I could work. But, I didn't chose those stations - they are lame as can be.

I am (as my boss Bob Romanik, my friends, family, and acquaintences tell me - not my opinion) apparently an entertaining disc jockey/air personality who has a way of engaging people, bringing them into my daily life through my personal observations and stories, and (although I don't see this) touching the lives of others in using that personality. Maybe I'm just not getting what it is that these people see... to me I'm just another guy who has a job on the radio and loves it. That takes passion for the job, and it's been there since I was a teenager.

When I discuss economics on the blog or on the air, I tend to use passionate viewpoints. These aren't always popular. But they are convictions based upon information that is given and received. That's called communication - and I work in the mass media --- multiple mediums --- in which we receive hundreds of pieces of information daily. When working at a wire service, my daily routine included reading news from all over the country and world. That way if a story turned out to become a bigger story, I had the information in my mind already. It's just trying to keep up...not a competition.

However in these trying times, everyone wants to make things a competition.

So, the most compelling thoughts I'll have will likely be here. But, when I am on the radio, you'll hear the passionate side of my life, my medium (radio), and my thoughts on things in the world.

One of the best things about working at KZQZ 1430AM is we are HOT TALK, COOL OLDIES. That combines two of the best parts of broadcasting. TALK...you know, the part that makes everyone listen...and GREAT MUSIC...you know, the part that makes everyone listen.

[PUBLIC RELATIONS ALERT]
Watch how I am able to blend the two - TALK AND OLDIES - into a real, fun, compelling show, and not how I manage to blend the liner card "I sound cardboard, corporate and radio" into the mix. After all, if you're listening to KZQZ 1430AM already, you're probably very happy to hear the best mix of "Golden Oldies" or "Cool Oldies" ever found on the radio. That's the truth...there is nowhere on earth where you'll find this great blend of sounds from the 1950s & 1960s (and some 1970s).

Okay...when you hear my point of view, you may not agree --- and I respect your opinions and the fact that we live in a society in which not all may agree. That's one of the greatest things about living in the United States of America. We do not have to agree or think in one particular way. But, in my writings, you'll never see my passion waning.

Speaking of a waning passion...I'm tired of the lame excuses of others in not delivering a compelling reason to listen to their show or even give a reason to read their online viewpoints in blogs or emails (you know who you are you message board losers).
I am not impressed by liner card jocks and I am never going to be impressed by people who won't give of themselves to others who want to learn. I'm not going to be easily impressed by someone who thinks their point of view is better than mine, either, just because they say it is better or more educated.

Remember that I mentioned everything is a competition these days? Here's my competitive challenge to all other radio jocks: be interesting, personal and passionate on the air. Most of all, be entertaining. If I fail to be interesting, it's usually because I came up lame. Mostly I get lame over the issues of reading liner cards and not delivering what audiences expect, which is something ENTERTAINING and compelling! The Krazy Q CRAZY DISC JOCKEY "thing" works for me as a jock and as a listener. In talking about the Krazy Q DJ, he or she is entertaining and wacky. He or she is interested in keeping the audience close to them (the personal touch). Even when he or she is not feeling well, and sometimes especially when he or she is not feeling well, the listener WANTS TO HEAR THAT...it's proof that we're not automatons or computerized disc jockeys from another market.

It's the personal part of radio that liner jocks will never be able to deliver...and it's what sets the good disc jockey apart from the mediocre disc jockey or the lamest ones.

Look: I want you to listen to my show, yes. And I want you to listen to others' shows on KZQZ and wherever else you are a listener. Radio is somewhere. It's in your car, several places inside your house, and found on your "boombox" in your backyard at the barbecue on the 4th of July. And if it's not interesting (and entertaining), you won't listen to radio.

So...radio disc jockeys/air personalities need to make a choice: be interesting, entertaining, informative (you CAN be informative in music radio...you do not have to be a lame liner jock), passionate, personal, and compelling --- or your target audience will be reading a book while listening to their ipod, CD player, cassette deck, or record player.

+++++++++++++++++++++++++++++++++++++

Want to buy some advertising for a friend, or yourself? Contact me at the radio station at either our toll-free KRAZY Q HOTLINES 1-888-394-1430, 618-394-1430, or the business line 1-618-394-9965, or on my email.

I use gmail.com - and I am "1430dj" on gmail - Johnny Rabbitt Junior.

Johnny Rabbitt Junior
Air Personality on The All-New KZQZ HOT TALK, COOL OLDIES 1430AM

++++++++++++++++++++++++++++++++++

HERE is your KZQZ Krazy Q DISC JOCKEY LINEUP for July 2008:

MONDAY - FRIDAY:

6:30AM to 10:30AM - THE FOXMAN
10AM to Noon - JIM "SUPER" SHANNON"
Noon to 2PM - DR. BOOGIE, CLARK DAVIS
2 to 6PM - JOHNNY RABBITT JUNIOR
Hot Talk (sometimes) at 4PM - THE GRIM REAPER OF RADIO BOB ROMANIK
(IF NO GRIM REAPER OF RADIO, THEN JOHNNY RABBITT JUNIOR)
6PM to 8PM - THE QUEEN OF THE GOLDEN OLDIES TINA SANDERS

+++++++++++++++++++++++++++++++++++++

On June 28th, all of the Krazy Q jocks were at the Oldies by the River concert series except Clark who was committed elsewhere and sent his best to all. We had a blast, and thank all of you for coming up and talking with us both at the booth we had set up on the hillside and all over the Veterans Memorial Amphitheater in Jefferson Barracks Park.

If you were at the June 28th show and took photos, please email me with any you have of the KZQZ Krazy Q DJ's. I'd like to post some from each of the dates (I have some from the other three weeks), but we forgot to get our photographic equipment there on the 28th.

Thanks in advance if you help out with this cause!
++++++++++++++++++++++++++++++++++