The ADVERTISING Age

I mentioned something on the air the other day. I meant to put it to words on here, but somehow between having moving on my mind and trying to get my schedule for a busy holiday weekend finalized, I managed to postpone the "commercial" part of my blog.
So, here goes.

If you have a friend - or perhaps it's you - who would like to advertise on The All-New KZQZ - HOT TALK, COOL OLDIES 1430AM, consider this: IT'S JULY BUY TIME on the Johnny Rabbitt Junior Show - the Rabbitt Reunion!

If you act now, you can grab an audience who has been listening to the world's greatest oldies for weeks without great amounts of commercial interruption. And we are now taking commercials for those who feel our presentation is the right fit for their business. It is about using the demographics we have at KZQZ and ensuring the use of The Rabbitt Reunion as a partner in the advertising of a business has the positive effect needed. I can be contacted via email or telephone. The phone numbers to KZQZ are 1-888-394-1430 and East Side (618) 394-1430. To call the business line, call 618-394-9965. If a business owner believes (the way we do) that KZQZ can deliver an audience which is within the demographics sought --- now would be the best time to talk about buying advertising with me.

Please consider radio has historically been the most frequent daily companion of those who are over the age of 40. And that's not bull...more than 72% of all Americans listen to the radio on any given day. Keep in mind that those figures would include workdays and weekends - some people listen more during the week and some listen more during weekends. Actual listenership varies as much as your taste for food.

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Here's the radio guide pdf file from the RADIO ADVERSTISING BUREAU:

Check out the facts...you'll see things that will stick out. AFTERNOON DRIVE TIME Monday through Friday, when the Rabbitt Reunion airs...Men ages 25-54 - 84.6% listen to that period. Also, Women ages 25-54 - 85.8% listen during that period. Men 35-64 - 84.3% listen. Women ages 35 - 64 - 84.2% listen to that period. That's overall listening to radio in general, not to KZQZ. Our station is only a portion of that, to be certain. But it means that during the period of 3pm to 7pm, more than 84% of men and women between 25 and 64 are tuning into their radios and listening to SOMETHING.

It's a good bet that those who are over the age of 40 have grown up on OLDIES. I play oldies on 1430AM...and oldies listeners are loyal and listen for long periods of time. And they're in the "preferred buying demographics" of most businesses --- people over 45 have the most disposable income. Put on the thinking cap and contact me if you like what you think.

THANK YOU for your consideration!

Johnny Rabbitt Junior